Using Social Media Marketing For Your Business

Are you interested in a free-to-use set of powerful marketing tools that will get you targeted website traffic?

Social media marketing is the key. However, this doesn’t mean that you can simply put up a page on Facebook or post a few videos on YouTube and expect the same benefit as you’d get with paid SEO results. This is where investing in know-how comes in.

Social Media Marketing 101

Social media marketing is the online version of word of mouth advertising except that there are a number of additional visual tools you can use to boost the marketing effectiveness. Platforms such as Facebook, Twitter, MySpace, blogs, forums and YouTube are best used as a kind of “two way street”, in conjunction with a business website where products and services are marketed.

Be Integrated

If you have website, put links to your social platform profile pages on the home page, this will help people feel connected to what you’re doing. If your content on these platforms is relevant to your products and services (as it should be) it will also help establish your authority in that niche.

Share the Love Social Media Marketing

On you home page and accompanying each new content posting, there should also be a set of social media share buttons along with a call to action encouraging people to share your content or site link with others on their favorite social networks. This can help your site get a lot of targeted website traffic.

A free list building technique

On each of your social media profile pages always be sure to include links back to your main business website. This is critical because not only will these links act like a funnel for additional targeted website traffic, but you’re relevant visitors where you can collect their details. Do this by offering a relevant free report, or newsletter, and use an autoresponder to manage the process.

Getting visibility with Google

To further use social media marketing to increase your website traffic, you want to help Google find your content. This content includes your social media profiles and pages, all of which will link back to your main business website, helping it to become more visible to those searching for your products/services.

The way to do this is to incorporate the keywords you’re trying to rank for into all the niche specific content you may post on, not only your business site, but in any relevant blog, forum or social media platform page you frequent.

Image SEO

Keyword technique is not limited to textual content. When dealing with visual content you should also use image SEO. Whenever you post a video on YouTube or an image file anywhere on the web, be sure to include your url and relevant keywords in descriptions, and, if possible, make the keywords anchor text that links back to your website. For video files you can also create a transcript of the video that includes your keywords as well.

By using search engine optimization for social media marketing and a dedicated amount of time and effort, you’ll be able to achieve some great long term SEO results for your business without spending a fortune on your marketing budget. Of course, engaging an SEO professional to manage the process will free up your time for more product creation and marketing.

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